Why You’re Hardwired to be Bad at Money

Line 1golden-reserve-retirement-risk-dashes
  • Ellipse 9golden-reserve-small-icon

    Golden Reserve


Why are money decisions so stressful? No, it’s not because you’re broke.

It’s because your brain is fundamentally challenged when it comes to financial choices, according to neuroscience. And going it alone only makes it worse.

“Our brains are really good at avoiding major risks and keeping ourselves alive,” says Dr. Sam Barnett, a neuroscientist at Think Alike Labs and chief executive of SBB Research, a quantitative investment firm, who was the lead researcher. “Our brains were not designed to make the kind of complex decisions our financial realities demand, the kind that have many correct answers.”

Read the full article at money.cnn.com.


Are you asking your financial planner the right questions?


Download our guide "6 Questions to Ask Before choosing Your Retirement Planner" and find out.


Share this article

Related articles

Heard the Slogan “We Do Better When You Do Better”? In Other Words, Your Advisor Does Well Even When You Don’t

We recently heard a large, national firm use the slogan, “We do better when you do better,”…

Read More >

Don’t Lose Everything to a Nursing Home: Why You Need a Long-Term Care Compass

We’ve written extensively about the risk of long-term care, but most people don’t want to consider the…

Read More >

Protecting Yourself from Fees: Why You Need a Fee Filter

No one likes extra fees, especially when they are hard to understand or being intentionally hidden. You…

Read More >

Protecting Yourself from Market Risk: Why You Need a Market Flashlight

You probably don’t often think about how much your portfolio could go up or down at any…

Read More >
Call Now Button